I increased Useme's product onboarding conversion by more than 100% in 2 months, thanks to redesigning the user journey communication and personalized notifications.

I increased email conversion at a FinTech startup by 425% in 3 months, thanks to data-driven segmentation and A/B/X testing in the automation strategy.

I led the HubSpot implementation at Useme — from strategy and Mailchimp migration to building a system adopted company-wide. It ultimately unified marketing, sales, and customer support in one tool.

I designed more than 50 features for the open-source marketing automation platform — they made it into the official release. Mautic now serves more than 200,000 organizations globally.

I ran more than 80 global marketing automation projects (fintech, IT, e-commerce, ed-tech, healthcare — including work with Yves Rocher). I won a SALESmanago (now Manago AI) award for highest customer satisfaction.

I redesigned the form and built a data validation and standardization layer that automatically checks, cleans, and organizes submissions to Aga Szuścik's "List of Gynecologists," a health influencer followed by nearly 500K people across social media.

I transformed complex, static content created by Aga Szuścik into simple, accessible, and intuitive digital experiences: a health knowledge base, a gynecological visit algorithm, and a tool for learning about menstrual products. Each project follows a UX-first approach, turning difficult knowledge into engaging, easy-to-use systems that support informed decisions.

I designed and implemented an order form for Kuki Kraków that collects about 60% of the cafe's orders in an organized, error-free way (reducing chaotic social-media orders and saving time).